Dubuque BMW

BMW Genius Program

BMW Genius Program Banner


At Dubuque BMW, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase.

Meet our BMW Geniuses to experience a new way of learning about BMW vehicles, features and innovations for as long and as often as you wish, without pressure to purchase.

The Dubuque BMW Genius Team.

Our BMW Genius Team will be happy to guide you through the exicting world of BMW products and features to make sure to find the right vehicle for your needs.

Management Staff

Owner/Operator Barney Niner
Barney Niner
Graduated from NICC in 1974 and then proceeded to work in the Deery organization for 37 years. During which he attended and earned a degree from the General Motors Automotive Manager Institute and the Toyota Executive Manager Institute. If that wasn't impressive enough he has also been married to his beautiful wife Laura for 35 years, during which they have had three children, Kayla graduated from Loras college in 2009 and is now a Homemaker in Houston, William continues to serve in the Navy as he has for the past 11 years, and his son Alex is an engineer in Dallas
General Sales Manager  Jamie  Manderscheid
Jamie Manderscheid
General Sales Manager
Jamie was born and raised here in Dubuque and has been in the auto industry since 1999 after graduating from Dubuque Hempstead. He has been with the dealership since 2006. He enjoys training his team, making new friends with customers, and seeing how happy people are driving their vehicles. Jamie has been married to his wife Tricia, since 2006, and has a 10-year-old daughter Cami, and a 6-year-old son, Jaxon. They enjoy watching and playing sports together, and playing with their mini golden doodle Teddy.
Sales Manager Bryan Popp
Bryan Popp
Sales Manager
Finance Manager Zach Reed
Zach Reed
Finance Manager

Contact Information

BMW Genius Program Banner


Looking for more answers while you are on the road or just not near a BMW center? Contact the BMW Genius Hotline on 1-844-4GENIUS (1-844-443-6487), or via [email protected]


Install the app at www.bmwgeniusapp.com to get 24/7 support on your smartphone or tablet. You'll find helpful how-to videos, model-specific product information and answers to frequently-asked BMW questions.


Every new car customer at Dubuque BMW is invited to return to the center for a free, personalized tour of your new vehicle. To schedule your appointment with a BMW Genius please call 888-316-5098 or complete the form above.